The Research and Development organization for Calsonic Kansei, conceives new ideas to solve various automotive related problems. Calsonic Kansei is a leading Japanese automotive supplier focused on cabin innovation and energy management. CK makes heating/air conditioning systems, exhaust systems, electronics, vehicle dashboards, and other heat exchange systems around the world.
The focus of this logo is to brand the R&D team and to give them a deeper sense of pride and meaning in their work. Engineering is at it's heart all about solving problems creatively within clear restraints. So it's this balance between structure and freedom, left brain and right brain, and what happens when they work together to create whole solutions. The attached images below are some inspiration for what we were thinking about. 1) the left and right brain 2) the explosion of colorful paper cranes that represents what happens when these two sides combine to solve problems.
¿A qué sector dirías que pertenece tu empresa?
Otros requisitos relativos al color
Designated color: DIC182
Process color: C100 M40
Designated color for signboard film: 3M standard series JS-6607
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
I like the simplicity here.
This is still too complex but I like the play with geometric shapes.
Geometric but still has a clear image its portraying.
I like the colors
The logo ideally fits visually within the CK brand identity but also can stand alone on it's own. We like the two concepts of the brain and the explosion of cranes as inspiration for the R&D logo.