This is a subbrand of a non-profit organization that supports research and innovation at Wisconsin universities.
The WiSys VentureHome is a central "home" for everything an entrepreneur might need to get their business off the ground. These will be in local communities throughout the state of Wisconsin.
The logo will need to be able to incorporate the name of the city that the VentureHome is located. For Example: VentureHome-Eau Claire or VentureHome-Whitewater
The logo may also need to accommodate or play nice with the WiSys logo (attached in the documents).
TARGET AUDIENCE CHARACTERISTICS:
Motivated / Ambitious
Strong sense of vision
Early career millennial (25-40 rough age range)
First-time or limited experience entrepreneur
Strong local roots (born or acquired)
• Everything your startup needs under one roof.
• What’s holding you back from starting up?
• Start something. Right here.
• Building Startups, Building Communities
• Your idea needs a home // The home for your ideas.
¿A qué sector dirías que pertenece tu empresa?
Comunidad y sin fines de lucro
¿Qué colores quieres que tenga tu diseño?
Los diseñadores eligen
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
A FEW DESIGN NOTES:
I'm not against including a "home" icon in the logo, but would like to stay away from creating something that looks like a real estate logo.
We're fond of the ROBOTO Font.
Would like a logo that can be iconic in smaller versions, such as for a Twitter icon.
You don't necessarily have to use the following colors, but they might be helpful to understand our general color palette.
MAIN COMPANY COLORS
light blue: #1fa9ff
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