INSPIRING 'EMBRACING ARCHITECTURE TRUST' NEEDS AN IDENTITY!

Embracing Architecture Trust

EMBRACING ARCHITECTURE TRUST (EAT) WAS ESTABLISHED IN 2009 TO FACILITATE AND FUND THE REBUILDING OF AREAS AFFECTED BY NATURAL DISASTER, WAR AND POVERTY. WITH AN INTERNATIONAL FOCUS, THIS TRUST ALSO SEEKS TO SUPPORT SIMILAR ORGANIZATIONS IN BOTH TIME AND FINANCIAL RESOURCE.

CURRENT BENEFICIARIES;
free to be kids - http://www.freetobekids.com.au
samoa red cross - http://www.redcross.org.ws
planetshakers city church - http://www.planetshakers.com
habitat for humanity nz - http://www.habitat.org.nz

NEW ZEALAND BORN, AUSTRALIAN BASED FOUNDER SALLY YOUNG HAS A PASSION FOR PROVIDING HEALTHY AND SUSTAINABLE LIVING CONDITIONS TO BENEFIT BOTH PEOPLE AND THE ENVIRONMENT.

SALLY GRADUATED WITH A BACHELOR OF ARCHITECTURE WITH HONOURS AT VICTORIA UNIVERSITY IN WELLINGTON NEW ZEALAND IN 2005, AND SINCE THEN HAS WORKED IN THE ARCHITECTURE FIELD IN NEW ZEALAND, THE UNITED KINGDOM, AND AUSTRALIA. SALLY IS NOW A REGISTERED ARCHITECT IN AUSTRALIA AND WORKS FOR AN ARCHITECTURE FIRM IN MELBOURNE.

EAT ANNUALLY FACILITATES TRIPS TO THIRD WORLD COUNTRIES THROUGH FUNDRAISING AND THE GENEROUS DONATIONS OF THE PUBLIC. AT PRESENT THE TRUST’S MAIN FUNDRAISING EVENT IS SALLY’S OWN ANNUAL ART EXHIBITION HELD EACH YEAR IN MELBOURNE, AUSTRALIA. SALLY HAS BEEN A PROFESSIONAL ARTIST FOR 10 YEARS.

THANKYOU FOR TAKING AN INTEREST IN DESIGNING THE LOGO FOR THIS TRUST.

WARM REGARDS,
SALLY YOUNG

OUR TARGET AUDIENCE IS A SIMILAR AUDIENCE TO ARCHITECTS WITHOUT BORDERS. WE ALSO HAVE A SIMILAR AUDIENCE TO WORLD VISION, FREE TO BE KIDS, AND RED CROSS.

WE HOPE THE LOGO WOULD HAVE AN ARCHITECTURAL RELATED TWIST TO IT; TARGET PROFESSIONALS - AS WE RELY ON DONATIONS; BUT MAINTAIN AN EDGE THAT IS STILL YOUNG AND FRESH SO PEOPLE FEEL DRAWN TO THE IMAGE.

WE ARE NOT GOING TO LIMIT THE DESIGNER TOO MUCH AS WE WOULD LIKE TO HAVE A RANGE OF DIFFERENT DESIGNS TO CONSIDER. HOWEVER SOME OF THE CRITERIA IS BELOW;

1. THE DESIGN NEEDS TO HAVE AN ABSTRACT SYMBOL - FOR EXAMPLE THE SILHOUETTE OF AN AFRICAN HUT, OR OTHER SUCH SYMBOL WHICH WOULD ENSURE THE VIEWER WOULD RECOGNISE THIS IS AN ARCHITECTURAL TRUST AS SOON AS THEY SEE THE LOGO. THIS IS JUST AN IDEA HOWEVER, SO DO NOT FEEL COMPELLED TO USE AN AFRICAN HUT.

2. THE LOGO COULD INCLUDE EITHER THE FULL NAME 'EMBRACING ARCHITECTURE TRUST' OR THE SHORTENED NAME 'EAT'. WE WILL LEAVE THAT UP TO THE DESIGNER AND GIVE REGULAR FEEDBACK WHEN DESIGNS COME THROUGH SO THE DESIGNERS KNOW IF THEY ARE ON THE RIGHT TRACK!

3. WE HAVE UPLOADED THE BAND WHICH WILL BE ON THE TOP OF OUR MAIN WEBSITE PAGE. WE WOULD LIKE TO HAVE A LOGO PLACED IN THE BLACK SPACE ON THE LEFT SIDE OF THE IMAGES. SO SOMETHING WHICH WOULD FIT IN WITH THIS WOULD BE PREFERABLE

4. DO NOT FEEL RESTRICTED BY COLOUR, HOWEVER FOR YOUR INFORMATION WE HAVE USED ALOT OF BLACK, RED AND WHITE IN OUR DRAFT WEBSITE

THANKS SO MUCH AND WE ARE VERY EXCITED TO SEE WHAT YOU CREATE!