The idea of having a mascot incorporated to the logo, really attracts me. As docker has it with the whale, or zendesk have it with buddhy. It adds a twist of humor, and it communicates so much more than just fonts.
> Modern, yet keep a vintage look
1. The mono crest style, hexagons and geo wires inspire me.
2. Keeping the logo honest and simple is also something i like.
3. The logo should be able to stand alone, and communicate V40 is a company that makes software
4. Vintage badges looks awesome, see if you can incorporate geometry to them