Please use flat, colorful, playful, dreamy design, but the logo should also look good inverted (on dark background) or in b&w. The font should be unique and clean. It does not need to be business like at all!
The company name is derived from the word 'inspirate' - which is an old form of the word 'inspire'. We want to inspire companies of all sizes to engage in better pricing management with our service. Also contained in the company name is the word 'rate' (as in price) which is a critical component of what we do, but this does not need to be reflected in the logo (can, but is not required)!
In fact, it might actually be very nice to have the logo be a strong contrast to the square and rigid spreadsheet/pricing concept! Please see some of the logos I've uploaded for ideas - these are all amazing and ICONIC. We are seeking an iconic, recognizable logo that can stand alone - with or without the brand name.
Please be inspired and playful. Use above information as a guide - does not need to be taken literally! We are looking for truly fresh and unique design - not a have-seen-before! :)