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We would like to move away from using the letter S as the principle icon and focus more on the word "subvrt" all in lowercase along with the tag line. Design. Make. Deliver.
The reason for the company name subvrt is that we are breaking the mould, we are going against the grain, breaking the norms of a standardised industry. We want to instil a sense of mystery or air of unknown.
We think this is important to be represented in the logo but in a very simple and clever way. Perhaps it is just typeface or a clever way of putting the words together. Our key target audience will be high-end luxury brands along with urban music industry companies and arty/design crowd.
The logo will be used on WEB, EMAIL, and also MERCH, tees, hats, and car decal.
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