International NGO needs dynamic new logo

endPoverty

endPoverty is an NGO that invests in microentrepreneurs and small and growing businesses to create wealth and change lives in poor communities all around the world.

At endPoverty we're driven by a radical belief in the fundamental potential of entrepreneurs everywhere.

A conviction that the smartest approach to ending poverty is by equipping the poor to end it themselves. We have seen first-hand that impoverished communities can be transformed through investment in local entrepreneurs.

We invest in people and the potential we see in them. Entrepreneurs living in poverty are equipped to transform their lives through strategic capital lending, business training, and mentorship. Through our work, we see business owners become role models with restored dignity, increased capacity, and inspired creativity.

Our programs are based on fact, not fiction.

This means that our solutions are designed around the research and data we’ve collected over the last 34 years working with microfinance institutions and microenterprises.

We know from experience that ‘what makes sense’ and economic philosophies don’t always work in the real world. We constantly collect data and analyse the effectiveness of our programs to ensure the best possible outcomes for our entrepreneurs.

We partner with organizations on the ground in the most financially underserved areas of the developing world to design and implement enterprise-based poverty reduction solutions. Aspiring entrepreneurs who go through our programs will learn the skills necessary to effectively start or scale ventures and implement business management best practices; everything it takes to become a business leader in their community.

We follow Christ’s example of caring for the poor and loving our neighbours. This means considering the people we serve in a wholistic way. Many of our programs include a community focus, connecting entrepreneurs through mentor-lead support groups, prayer groups, and bible studies.

Our experience shows that sustainable business development is the best way to restore dignity, unleash potential and propel people out of poverty. It is our call to equip people to become the best stewards they can be and shape a better future.

We are looking for fresh insight and creativity. Something that is business focused as opposed to humanitarian/charity focused. The logo need not be a derivative of the letters 'eP'. Key terms such as growth, renewal, empower, unleash, creation are evocative of our hope for our clients.

While we are an organization founded on Christian values, it is more important that our branding builds trust in our business practices and that we invest in the potential of small and growing businesses. We don't want to appear overtly evangelical (aka. branding for a church).