We are looking for a logo that conveys a sense of cutting-edge American medical imaging technology that overseas physicians would find appealing to enhance their own patient care as well as to improve their business marketing efforts. For example, an orthopedic surgeon at a premier clinic in Dubai can advertise to his target patient population that all of his patient's joint MRI scans will be read by Harvard trained American doctors (American Radiology Specialists). The markets that we are targeting have an inherent confidence in American medicine and American physicians. We would like to use that to our advantage.
Historically, these target clients have also been easily impressed by anything that seems "bigger, faster, better, sleeker" than the competition.
Of course, the logo should maintain a sense of professionalism from a medical standpoint since we are, after all, a group of doctors.....in short, the logo should be "sexy" but appropriate.
Ideally, we would like the logo to somehow incorporate our name (American Radiology Specialists) in the form of a symbol or abbreviation.