Vantage wants to brand the company with a unique logo that incorporates the company's name adjacent to the logo.
Given our target audience is ~50 years old, the brand cannot be too funky or abstract. However, at the same time, we don't want to be outright boring. We are looking to find a distinct mark that will stand out and reinforce the firm's core message: Stability, Professionalism, Ability.
In essence, we want the logo to be "cool" yet also "established" at the same time – catering to both the 30-40 demographic in addition to the 55+ crowd.
Ideally, we would like to have a distinct logo separate from the company name. We are open to exploring different fonts, colors and shading. Based on our experimentation to date, we tend to gravitate towards the company name Vantage in larger text written over the words Asset Management in smaller text with a line separating the two.
The meaning of the name “Vantage” is two-fold. Firstly, we believe in “out-working” the competition to find and evaluate investment opportunities. In this regard, “vantage” is a shortened version of the word “advantage” (i.e. establishing an advantage). Secondly, “Vantage” represents better perspective when interpreting market information. In other words, evaluating investment opportunities from a position of better perspective (i.e. a better vantage point).