I am looking for a fresh and modern logo for a food and packaging company. The name "Jade" is actually an acronym and the companies founder wants to keep it -BUT- market feedback tells us it feels Asian. This is not an Asian food company and I do not want the logo to have an Asian feel.
The company is young and vibrant - a new start up made up of several Industry experts that are known for great products and ideas within the food business. We service grocery and restaurants - so it would be inappropriate to position the look to only one side of the industry. I would suggest that the company is a "solution" provider - withing the food industry.
We import - broker and distribute. We help companies build customer loyalty and revenue. We consult and partner to solve problems. We are innovators. I saw an inverted abstract pear once - it sort of looked like an inverted light bulb. It depicted food and ideas. It was OK. I'm not saying that it is the image I want. Just throwing one concept out there that had merit.
As for color - jade is obviously green and it would perhaps be odd if green was not incorporated. If its green - it needs to be modern and vibrant. The logo will be used in web and print mediums. It needs to reproduce well without a super tricky tone problem. Green is also fresh and we focus on selling high end fresh, natural and clean foods. We sell a lot of produce. Great bread. Natural pasta. Sprouted grain products. It all varies so there really is no common product theme.
¿A qué sector dirías que pertenece tu empresa?
Alimentos y bebidas
Tipos de logo a explorar
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Think outside the box. Steer clear of any reference to the actual stone. We do not want an Asian look and feel. Think vibrant - modern - fresh - natural.
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