We sell jewellery.Our product is of high quality mainly silver or silver plated in 14 carat gold with either fresh water pearl or cubic Zirconia or crystal.We have a bridal line , fashion line and children . Target market is brides and the woman who likes good quality products for day and evening wear.
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I am launching a new cosmetic jewellery line called "By Jane" . This line will retail direct to the public through Web page , wedding exhibitions, advertising and referral programs. The perception I would like to put across is a jewellery range that although being cosmetic, I would like people to think that it is a higher end range that women can be proud to wear, not just on their wedding day but as a general day and night wear.The line will encompass all jewellery including necklaces ,earrings,bracelets and rings.
The font I would like is a classy simple "scriptive font " maybe one word script and another in helvetica or something ?????
The main colours I like are a hot pink , which you can use a PMS colour or a fluro PMS colour. I also like turquoise colour and the background will need to be 100 % black as the jewelery looks more impressive I believe on this black background.I like the look of silver foil but do not want to make the logo and therefore the design too busy.Any input you have would be greatly appreciated.
Simple , elegant and feminine.Looking at other high end brands they all seem to be very simple and would like to follow this line.
Cannot wait to see what you guys come up with and I will give as thorough feedback as I can at every stage.
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