UPDATE 5/6/11 12:00pm EST:
We have attached a graphic design that we found to demonstrate the quality, colors (other colors like green can be used), and style we are looking for in the graphic to be used in the logo.
The three elements should represent Homes, Schools, and Neighborhoods. Our website focus will be to provide our visitors with advanced search capabilities to help buyers find the right home, neighborhood, and school for their family.
We have also expanded the colors that can be used to include those used in the attached graphic. We like that some of the designs have separated the colors in the words, e.g. one color for “K12” and another color for the word “Realty”.
If you would like more clarification, please send me a private message and I will explain in detail.
We are starting a new real estate brokerage company and we are looking for a cool and stylish logo for our company and the website. The website has not been built yet, although some of the programming is under development. We will be running more contests after this one for the design of the home page, landing pages, and inner pages. The website will contain advanced searches and display capabilities not found in any other real estate website. We want to be the cutting edge leader in real estate and intend to build the company quickly.
Our current primary area is Southeast Florida; however, we have plans to expand throughout Florida and to other states, so we do not want to include any reference to our geographical location that would limit use of the logo to this area.
Our target audience is made up of home buyers and sellers, not limited to any one age group or lifestyle, although the typical age group is most likely between 30-55 and internet savvy. 95% of our advertising will be done through the internet instead of traditional real estate guides and magazines.
We like “green” or “environmental” type logos that we’ve seen using blue, green, and white. We are almost 100% environmentally friendly through our almost exclusive use of technology, eliminating paper contracts, faxes, etc. from the typical real estate transactions.
We DO NOT want images relating to Florida or Homes.
We have three main searches that are KEY to making our website more powerful than any others, so if you want to include a graphic with 3 elements, we would consider it, but it is not necessary, e.g. PNC Bank - Please DO NOT simply use 3 interlaced circles next to our company name.
At this time, we do not have a tagline or slogan, but plan to add one, or many different ones, to help target our advertising, when using landing pages.
Thank you for participating. Michael