The Kell Server Cabinets logo needs to emphasise the Kell name and the words "Server Cabinets" to be legible when the logo is produced in a relatively small size on business cards etc.
The logo is also applied to the company's products, so it must be simple enough to enable 3D physical labels to be made.
The design objective is to create a distinctive logo where the Kell name can be seen clearly across a small office but not to have something so dominant that it detracts from the cabinets themselves. These come in a range of wood-effect finishes and are designed to blend into the office environment.
Any graphic elements associated with the logo need to be meaningful and not simply random shapes. There is not necessarily a requirement for such elements. The logo could be produced purely typographically, or enclosed within a block of colour etc.
When used on cabinets, the width of the logo will be 50mm.
A major benefit of the cabinets, in all applications, is the reduction in noise from computer servers.