A+ Japanese Auto Repair, Inc. is the San Francisco Bay Area’s leading automotive repair shop specializing in Japanese, Hybrid & Electric vehicles. An innovator in it’s ﬁeld, A+ was “Going Green” long before it was fashionable. A+ is incredibly active in the local business community heading many San Carlos Chamber of Commerce commities and events.
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A+ caters to a high-end, technologically saavy, environmentally conscious customer base. Some of their more discerning customers work for Yahoo, Google, Oracle and the like - so they practically require any business they frequent to be as bleeding-edge in their adoption of modern technologies as possible. Our “perfect” customer is a 35 year old female with 2 kids living within 10 miles of San Carlos, Calfornia driving either an SUV or Van. She is highly educated, deﬁnitely a college degree and likely having a secondary degree too. She is an avid text-er, checks her email multiple times a day and somewhat regularly lingers on Facebook.
Her concerns (regarding automotive repair) are in this order: safety, service, quality, speedy-turnaround, environmental impact, and then cleanliness.
• Green & Yellow (See Oakland A’s Baseball Team Colors)
• “A+ Japanese Auto Repair” Must be highly legible
• An Icon or Graphic that can work without any type
• Graphic can incorporate clever use of A and +
• Vector-Based Design
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