We want a web 2.0 look and feel to our logo. The most important requirements are "unique, catchy and easy to remember". The logo should also connect on a personal level. We want to convey a sense of community and collaboration, not just a high-tech service. It should be "personable" rather than "techy". The logo should be:
-Representative of our industry and target audience
-Easy to remember
-Easy to understand
We do not have a color preference but want to stay away from the more "exotic" colors out there - no purple, lavender, etc.
We will also need a brandable icon like the Facebook, twitter, Youtube icon, etc.
We'll need the usual print and web file formats as deliverables from this exercise: CMYK image in EPS/AI format; layered RGB file in Photoshop PSD PNG format; JPEG version as well.