UPDATE: Please check the comments on the contest page as well, we've just changed the direction a bit.
What we do:
We are creating a software as a service solution for fine artists. Artists will be able to enter all artwork (eg. painting, sculpture, installation etc.) information in a structured way (eg. title, description, creation date etc.) into a database and then use this information to spread their work on several "channels", these include (these are not all channels and we will provide more in the future):
- Their own website (we have a website builder in our tool that allows to create stunning portfolio website)
- Export to PDF (so artists don't have to gather all information of their artworks again, it is all in place and they just have to click a button to have it in one, nice looking PDF document)
- Export to InDesign or Microsoft Word (so artists have all artwork information, incl. images, in an InDesign document and they can create a portfolio with their own layout)
- Share on social networks (Facebook, Twitter, Xing, LinkedIn)
- Mobile apps (artists will have all information of their artworks in their pocket, giving them the ability to show their works every time)
We make the life of artists easy because we give them one place where they can manage their data and reuse this data for the channels. At the same time it is not only used for “marketing” but also for their private archive.
So there are two ways of thinking about our solution (you might find other ones as well and this is welcome, feel free to provide fresh ideas!):
Way 1 - This is especially for abstract logos
Because of the upper description, you could think of:
- Input: Artwork information, text, images, documents
- Output: Create PDF from artwork, create website from this data, share on social networks, share securely, have a mobile app which is fed by this system etc. etc.
The credo is "enter once - use always"
Ex1 - One stream in, many out
Ex2 – All around our tool
Could be something like this as well:
Way 2 - Especially for character logos
In Greek mythology, "kleio" is the muse of history. So this is one (but not the only) aspect of our tool, it may (but isn't a must) be used to inspire the logo as well