At a high level, we want a symbol that is:
- Relevant - evokes our value prop without being overly obvious
- Sturdy - Credible, reliable, trustworthy
- Approachable - Friendly, warm, inviting
- Lively - bright, colorful
- Harsh shapes or lines
- Houses, map markers, keys
A few identities/logos we like:
- Airbnb.com "Belo" - We like that it has soft round edges, is simple, warm and approachable.
- HotelTonight - Like the simplicity and that it has multiple meanings: a play on the H in Hotel, a old skeleton key and most importantly a warm bed, which is inviting and functional.
- Evernote.com - Love the tie to the product. Elephants are known to remember everything. Evernote is a note taking app meant to ensure you never forget anything
With KNOCK, a family has a guaranteed, stress free way to transition smoothly from one home to another, from one chapter of life to another.