KnowAds is a web application (software as a service) that provides competitive insight into the online display advertising space We track performance of individual ads and advertisers, allowing customers to easily uncover their competitors advertising strategy: what ads are working best, what sites they are showing up on, and over what time period.
We monitor thousands of websites across the internet to create a database of advertisements that customers can access to better understand the market.
The target customers for this product are advertising agencies that understand the importance of competitive intelligence data.
Our customers are web-savvy, comfortable using data, performance driven.
Key concepts to consider:
MUST BE CLEAN looking
4 colors or less, preferably 2 colors max
Logo should be shown against a white background
The logo should include a representative icon (image) and accompanying text for KnowAds + a catch-phrase; the catch-phrase will be a short (3-5 word) summary of the business. (For now use "Get a Global View on Display Advertising") The font for the catch-phrase should be complimentary to the main logo, but need not be identical.
Alternatively, if you can figure out a great way to incorporate a design into the characters of KnowAds, then that would be acceptable and maybe even preferable. If you choose this option, I still need some simple symbol that can represent the logo at 32x32 and 16x16 size.
Vector-based graphics, that accommodate the following:
* website logo approx 200x50 - 200x80 (icon/image + KnowAds name & catch-phrase)
* large 851 x 315 (icon/image + KnowAds name & catch-phrase)
* very large icon 300x300 (icon/image only)
* large icon 150x150 (icon/image only)
* small icon 32x32 (icon/image only)
* tiny/favicon icon 16x16 (icon/image only)
PLEASE DO NOT USE:
Cursive fonts, digital clock looking fonts, excessively angular fonts, serif fonts or Complex 3D designs
I'll provide feedback as the designs come in.
Thank you for participating!