Kofa Coffee provides monthly deliveries of gourmet, fair-trade, and organic coffee to our subscribers. Subscribers can have a new, random type of coffee delivered every month, or pick the one they like to be delivered every month. Our target market is young, mid to upper-middle class males and females in the 20-40 age range, living in Canada and USA.
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Alimentos y bebidas
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Diseño de inspiración
We are launching a subscription coffee website, and we want people to feel like they are signing up for something awesome and a little exclusive. The logo will also be the main inspiration for the look and feel of the site, as well as used as the main element on the coffee packaging. For this reason we would need vectors as part of the deliverables.
During discussions we've talked about the idea of using a simple outline of a coffee bean in the logo with the text "Kofa" or "Kofa Coffee" underneath. I think the reason we've like this idea is that the name Kofa needs to be associated with coffee before people begin to associate and recognize the name properly.
We want the experience on our site to be:
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