Krav Maga University is a provider of instructor training programs in Krav Maga, the official hand to hand system of the Israeli army.
The system is a military inspired system, but it is widely used by civilian and law enforcement on a regular bases.
There is a lot of commercial Krav Maga that is mainly promoted as a fad.
I want us to have a hard but professional image that will make people understand we are very legitimate.
Cuéntanos a qué tipo de público quieres llegar
Martial Arts instructors, law enforcement officers, military personnel.
I want us to appeal to somebody who want to be part of the "real deal". Our instructors are experienced and with many years of teaching special operations units and military units from all over the world.
I want our logo to give these school a sense of legitimacy to their programs.
Our market is a 25 to 40 year old active and mainly male.
The logo needs to be on clothing, marketing material, and website.
It has to be cool and hard. This is a higher education program for candidates who want to become instructors and teach Krav Maga. Usually our instructors will be passionate about martial arts, shooting and all fighting sports. This has to be a badge of respect that has to bring value in the business.
a look that I like is on website from Poland http://www.kravmaga-system.pl
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