This logo is for Krieger Brands Europe GmbH - a new company in the process of being setup.
Krieger Brands will be in the same operating group as Pro Store Solutions (http://www.prostoresolutions.com) and product space as krieger + söhne (http://www.krieger-soehne.com)
The logo should use the words Krieger Brands.
I don’t think I want the word Europe in the logo, as I intend to use the brand elsewhere in the world.
The font should be clean and modern sans-serif
The theme color should be blue with complementary / contrasting colors also used.
The shade of blue should be close to Cerulean (2A52BE) or Yale Blue (0F4D92)
I like “negative” style - like hershey where a background shape contains the letters.
Also important - some type of symbol included - most good companies work with a symbol that can be used with our without the name.
Attached is a zip file of common logos that follow the theme I like.