Updated Note: please make sure he is kicking the bottle with his shin and not his foot. Thank you
Kung Fu Fish Sauce is used on a Papaya salad in Thailand known as “Pla fish sauce salad”.
This product is primarily sold to people in Thailand where fish sauce products are a billion dollar market value.
The theme of the logo will be a cartoon character named “Kung Fu”.
Cartoonish designs and logos are popular in Thai culture so we want you to create a “cute and fun” looking Kung fu fighter cartoon themed logo for our product in Thailand.
¿A qué sector dirías que pertenece tu empresa?
Alimentos y bebidas
¿Qué colores quieres que tenga tu diseño?
Los diseñadores eligen
Otros requisitos relativos al color
The cartoon character should be a Kung fu fighter wearing either a white kimono outfit with a black belt or a black kimono outfit with a white belt. You could also add a white or red headband. The other outfit alternative would be a Muay Thai fighter with red or blue head band and blue, yellow or red strings tied around his biceps and the stings hang down to about his elbows.
It will be up to you as the designer to get the costume correct for the Muay Thai fighter or Kung Fu fighter. But either way they should be fun and light hearted with one leg extended in kicking action.
Please see photos below- I want my sons face to be used on the cartoon figure. (Not the actual photos but one drawn to look like a cartoon similar to him)
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
In addition to the Kung fu/ Muay Thai cartoon fighter logo. I would like it to be where he is a kung fu/ Muay Thai fighter kicking an 8 oz. bottle of the fish sauce into a large mixing bowl of salad. This logo design is going to be printed on an 8 oz bottle and should appeal to the thai market in a cartoonish and fun way. I would also like the catch line “Fish sauce with a delicious kick!” be printed in English and Thai on two separate versions of the logo. If possible I would like the slogan to be shown as a tracer as if to show the motion behind his leg as it is extending to kick the bottle.
The design should be clean without a lot of cluter. Please be mindful of the fact that this logo has to catch the consumers attention in less than 1 second while their browsing fish sauces on their grocer’s shelf.
In summary: 1 cartoon logo of the boy kicking a bottle of fish sauce into a large palm wood mortar and pestle salad mixing bowl (see photo above for the type of bowl) with the slogan running parallel to the back of his leg in maybe a blurred font showing the wind/motion of his leg kicking the bottle. What you do with the slogan is up to you- please be creative this idea of it along his leg is not a must have criteria but more of an idea I came up with just now. Please be creative and use Thai culture cartoons for inspiration.
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