We need a name, logo & packaging design developed for our European Line of Laminate Flooring.
The name must be trade-mark free and also not conflict with any industry-related companies after conducting a web search.
European Laminate Flooring has a higher perceived quality than Chinese-made laminates therefore the branding must reflect this. For some European brand mark treatments that I really like, check out Ikea, Miele, Bosch. All very clean, simple, modern with bold color.
We are looking for an original name that is easy to pronounce given our target audience is North American. However, the name needs to immediately evoke the sense that the product is from Europe. We need to pretty much hit people over the head with this so it is abundantly clear that this is a European-made product. Preliminary name ideas that we considered were names such as Europa...this unfortunately is taken but as you can see it is obviously European in origin.
The mark needs to be clean, modern and chic. This is a leading-edge laminate manufacturer so the look and feel of the logo needs to reflect this. We're open to different color options but we want to ensure it reflects a modern look with clean lines.
Rough packaging layout is encouraged. It should incorporate the brand mark and colors. Laminate flooring boxes are typical long and narrow. Dimensions would be 48"L x 8.5" W x 2.5-3" D.