The website will have a Web 2.0 feel, so the logo should have that feel as well without dating itself. It should be reproducible both electronically and in print for business cards and letterhead.
The logo should a nice clean font and have an icon or be an emblem.
It should be on a white background.
Our initial thought for the design was possibly an unfolded globe. We also thought about an abstract globe with a plant growing out of it. These two concepts are only ideas, so we would like to encourage you to also explore your own concepts. We are not interested in traditional globes because that concept has been way over done for logos. We want to represent the Earth, but only in an abstract way. We would like to communicate the message that we are all "one in this world."
We would like our logo to work equally well with and without our tagline: "The Conscious Living Superstore".
Please feel free to experiment with colors, though we like blue and green.
The files we will require are:
Print file format - .ai, .eps (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo.