The purpose of this brief is to initiate the development of a logo and colour palate for Neutral Bay Laser and Dermatology Clinic.
This logo will be rolled out across multiple marketing assets including signage in the clinic, the website, printed collateral, advertising and potentially uniforms.
It therefore needs to work as equally well in a single colour, black and white and also full colour.
As part of this process, we are also seeking the definition of a colour palate that will be used in the clinic, for the website, in advertising and potentially for uniforms. Pls see attached brief for requirements here.
The final agreed logo should be provided in both low res (JPEG format) for the web and also high res format (eg EPS) for printing purposes
Please see attached brief for detailed design requirements. I have also attached a ppt of competitors in this space. We want to avoid a logo or colour palatte that looks like any competitors in the Australian market.