We're building a how-to video library for men who've missed out on learning hands-on skills that their fathers and grandfathers knew by instinct. A list that's "what every man should know" how to do, starting with cooking, automotive and yard/garden. Skills like slicing, dicing, sauteing, chopping wood, changing a tire, driving a standard car, buildings a fire, filleting a fish, parallel parking etc.
Cuéntanos a qué tipo de público quieres llegar
middle class men looking to add skills to their quiver - to impress their wives, girlfriends, in-laws or to solve a problem in their house/yard or life. Looking for general competence, the 21st century renaissance man
potential elements to include (a starting point - you're the designer):
tools of some sort - knife, axe, wrench etc.
male torso/head (wearing hat)
colors: background color dark blue (i.e. shirt, hat is dark blue)