Day Johns PLLC will be the merger of two up and coming Virginia general practice law firms. At the time of the merger, the firm will have five attorneys practicing in a wide area of legal disciplines. The principals of the firm have not only strong reputations in the legal community of Northern Virginia, they are active in their communities and are recognized civic leaders. The firm focuses on customer service, competitve fees, and the highest standards of ethics and integrity.
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The target audience comprises not only current and prospective clients (individuals and businesses) for legal services, but also other members of the legal community (opposing counsel and co-counsel).
The logo will be used for both online and hard copy material. Many potential clients will be visiting the web site and will spend only a second or two at first. The selling point of the firm will be its attorneys, their experience and the areas of law; the logo should be appealing and interesting, but not overshadow the important information on the website.
We need a logo that will appear on our web site, on our stationery and on our business cards. It may appear in other future advertising material or merchandise. The web sites of the existing firms that will merge are http://www.cuccinelliday.com and http://www.mjohnslaw.com.
The logo needs to project stability, integrity, and strength. No cheesy icons, pictures or symbols. Be attractive and interesting but not distracting or garish.
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