The bulk of the audience will be large corporations to small/medium sized business, although there is capacity for the platform to also be used by individuals. Basically anyone who has off-line advertising that wants to enhance it with digital content.
The following is a description of the core target audience.
* Advertisers and Brands (e.g. Event promoters, Automotive Brands, Beer/Spirits/RTD's)
* Media Publishers (e.g. Book Publishers, Magazines, Newspapers, Film distributors, Music/Record companies)
* Agencies (e.g. Creative agencies, PR Companies, Media Buyers and Planners)
*Creative individuals (e.g. Bands, Film Makers, Authors, Artists)