The image should trigger an emotional feeling to the potential customer and "speak" to them of an incredible experience of traveling the world with like-minded individuals who also have that passion for traveling.
I'll be going on these trips with my group members and want them to know that they'll have a great time! The image should give them a clear idea of what my business offers and the mantra I have thought of should be right below the logo and business name itself. The mantra I have thought of is, "Dream. Connect. Explore." with bullets separating the 3 words - this describes that people Dream about a vacation, they Connect with people who also want to take that vacation, and then, they Explore that desired location together!
One of the ideas I thought of was to have an image of the Earth with travelers at various places, i.e. a backpacker in Europe, a person on a cruise ship in the Caribbean holding an umbrella drink, a girl with a grass-skirt on in Hawaii, a person next a Kangaroo in Australia, and so forth. This is just an idea but since I know you all are so amazingly creative I would love to see what you can come up with!! It doesn't necessarily have to have an Earth on it, anything is possible. I just want to make sure it looks cool! Maybe even the "o" in "World" can be the Earth with the picture I just described...all letters should be CAPS with the business name having the biggest font size! Another idea is maybe even having an entire world map as the logo, with the people mentioned above at their respective locations with "World Travelers United" on top, with the mantra at the bottom of the world map! These are just ideas but I want to be different from a travel agency since I am not going to be a travel agency, I am going to be a group travel club owner, business service provider, and world traveler with my clients – please keep this in mind.
The colors I would like to primarily see are green, blue, and silver; however I am open to others because I don’t want to limit your creativity and fun in this project. I want to be sure that these are standard pantone and web safe colors and that these colors can be easily reproduced in various print mediums. I want to be able to use the logo on all business related marketing material including business cards, stationary, envelopes, newsletters (soft and hard copy), brochures/direct mail, and my website which still has to be designed. There are probably some I'm missing but I think you get the idea! If possible, vector graphics would be nice to assure that anytime the logo is resized, it doesn't lose its actual meaning and touch.
Once again I'm trying to express what I want the logo/image to say to the people who view it, not just what it looks like. I really want people to "feel" what it represents which in turn will give them the right idea about what I do...I want it to come off as a business that provides an incredible service as a leisure group travel club that consists of people who are like-minded and want to travel together to the amazing sights of our beautiful planet...I hope that makes sense.
I want to keep the image simple, universal, and global and really project what I want to be in the future. I know that may sound a little bit contradicting based on everything I said above but I’m hoping to have a logo/image that really hits the point home to my viewers. This is a symbol that will define my business and leisure group travel club "World Travelers United".
I'm looking for fresh new ideas and professional, imaginative, and creative designers to help me with this!
Thank you so much for your help and good luck!!