Our name is FITNESS HERO and that must appear in ALL CAPS. Our colors are royal blue, black, and dove gray. We think there's a lot of room to play creatively with the look of the word HERO, but legibility should not suffer as the result.
Logo could include iconography, but do not want anything "hulkish," "powerhouse," or Gold's Gym-type feel. Logo must appeal to both men and women and carry through with a bold, clean, strong, fun-but-professional look.
If there was one impression we'd want someone to have after seeing the logo it should be of overall physical fitness. Logos we greatly admire include Gatorade and Nike.
Applications will include web site, signs and window decals, t-shirts, water bottles, business cards, etc. Critical that the artwork be original.
Need all of the following:
1. Vector format (.eps or .pdf )
2. Layered format (.psd)
3. Standard web format (.jpg or .gif)
4. All fonts and PMS colors used