a professional organizing business for family homes, and small business with the added available services of room redesign, decorating, paint consultation.
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overall, the business concept is one based on simplifying and organizing ones environments to improve quality of life: to create a healthy, simplified, orderly home and business as well as improving or updating the environment with color and decor without redecorating the entire space or home. The target audience is moving savvy seniors, young families who feel out of control, empty nesters who want to clean out and update, and small business. The logo should be simple without appearing like some new age, spa, minimalist logo. This is more of an inspiring, practical approach to real life, than an esoteric concept. There is a creative aspect to the business as well, of course, without being overly cute or artsy.
the tagline is :Simplify.Organize.Redesign.Renew
The tagline will be used in support materials, but should not be in logo.
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