We are a new dietary supplement company that will be marketing vitamins and other nutritional supplements that promote health, athletic performance/recovery and overall physical well being.
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The initial product is designed to improve joint health and promote muscle recovery to maintain athletic performance and health. The primary target market is 25-35 years-old professionals concerned with their athleticism and appearance. However, the brand image should have cross-generational unisex appeal as the products could be used by everyone from endurance athletes to senior citizens.
A tree should be the main focus of the logo and should convey the the brand attributes that we want to emphasize, including:
Something that is a bit abstract/stylized would likely work best.
We want to keep it more humanized so the logo should not include any graphics relating to the labs aspect of the company name. The tree should also not be an old big fat tree - think more sprinter than body builder. We would also like to have "Life Tree Labs" appear somewhere near the tree, but should not be the main focus.
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