Please include a french bulldog into the logo, preferably black similar to the attached images. It doesn't have to be on it's back, feel free to be creative with the pose / what the Frenchie is doing.
Feel free to personify her being very bossy or confused or curious or mischievous, etc. I welcome slightly more abstract / geometric designs that hinge on the slightly more organic or symmetrical side. The logo only needs to be real enough to distinguish that it contains a french bulldog. Be as creative as you'd like!
The logo may be used for other branding materials (website, business cards, etc.)
I love the first image, because the french bulldog is off balance, unsure of what to do next, and in need of direction, which is exactly how I imagine my audience sometimes. This is just an idea, feel free to take that idea and run with it!
I encourage my audience to embrace making and learning from mistakes, staying persistent and remaining true to yourself (and your brand).
To offer some personality:
Lillie, who is the inspiration, is also the mastermind behind the business -- I've personified her as the snarky and clever genius who is really orchestrating everything behind the scenes. It's not easy to admit, but she is just a dog, fairly lazy, with simple needs and simple wants. She really just loves her bully sticks -- but I imagine her wanting to run the show... at her own leisure.