Our company makes high end cannabis edibles, our flagship product being our cannabis infused 70% dark chocolate bar. We chose the name LIT because it means enlightened, but, also it can mean "a little fucked up". The brand is fun and playful, but, we also want to convey that this is a luxury item. We use only the best high-end chocolate and all organic cannabis oil.
We love the flame emoji, and it's what we use internally to represent our brand, so incorporating that into the design could be an option (not sold on that idea one way or the other.
We're undecided if the name is "LIT", or "Lit", so, incorporate whichever works better for the design.
Most cannabis products on the market all seem to have the same look and feel (something I refer to as the "tattoo shop look"). We'd like to stand out as being different, as we want to attract a customer that maybe isn't your typical stoner. Please stay away from any cliche marijuana designs or looks (e.g. marijuana leaf).