In our minds, Liveguard, the name, is a combo of live active service and protection while surfing online (from a virtual lifeguard). Our main root is security, but are not looking for something that is too severe. In fact, our message for our product is easy, convenient and secure, with security providing the value-add but not so much it scares people away.
We would like the main focus of the logo design to use the word Liveguard, but we wouldn't mind the option of having the full company name for very corporate purposes.
As the name is a play on the word lifeguard, we were looking for the mark to incorporate some sort of symbolism such as a life ring, or the lifeguard symbol.
The URL is liveguard.me (not .com) and we would consider the inclusion of the TLD (.me) because one of our marketing twists involves the slogan 'just say liveguard.me'.
The right design will be able to be translated to our application name and their features: Surfboard, Safesurfing, Passguard and Sitemanager.
We need any mark to be translatable into an icon, and also a derivation that can be seen clearly in the System Tray or other like scenarios.
We are also going to use the slogan 'To Surf and Protect' up front and would like to see the logo have that as an option.
All caps. no caps, mixed, split......surprise us, but we feel there is a need to differentiate the 'live' and the 'guard' to give the audience the best chance to understand our message.
I'd like to define the feeling of the logo we're looking for based on a target market, but given the dual targeting of consumer and business and a general broad target market that is aimed at anyone who might like a convenient online access portal that is secure, we are open to most anything as shown.