We are a winegrowers association for the Livermore Valley Wine Region. Our goal is to promote the valley as a destination and protect the quality wines, vineyards and experiences in the valley.
Our target demographic is males and females, ages 21-55.
Our current logo is in need of a refresh, not a total re-do. We are looking for something that is not so long and horizontal, and a bit more modern. We do not hate the colors or the grapes incorporated. In fact, attached in the breif is our grape cluster file. Please use that file to incorporate the grapres. We are an accessible, affordable and approachable wine region, so we do not want anything too snooty or serious. We want it to be fun and playful, nothing too stuffy or excessive.
Our current logo is a little on the feminine side. Our target audience is equally male and female and would like that to be clear in our logo.
Livermore Valley was established in 1883. We are proud of our history, so incorporating that some how could be interesting. But it is not a requirement of ours. We would like to see versions with the history incorporated and without. It could be something as simple as a font change, and placing the grapes in a different location. And rearrange the items so they could be more of a stacked format, rather than so long.
The images we attached in the brief are logos we like, and believe have a similar feel to our association and what we are trying to achieve as a region.