LIVEWIRE needs a logo!

LiveWire

Livewire is a brand new marketing and communications consulting agency. Our focus is on helping med to large companies create great internal and external communications that will increase customer and employee engagement with their brand. The target audience will be medium to large size company CMOs, VPs of Marketing, VPs of HR, and VPs of Communications. I like the name LiveWire because it gives a sense of energy, and also doesn't necessarily tell you what the business does specifically so that we can define it based on what the client needs. I would like an energizing color, and I love the idea of a simple text treatment. Some of my favorite logos are those that just use text, but slip in something interesting in the text treatment. Having said that, I don't mind if it is just a very strong, clean font that already exists but just stands out because of the way the letters are put together (kerning/spacing) or because of the color. I prefer either one or two colors, but if you have an idea for a multi-color approach, I am open to that as well. This logo will be used everywhere: proposals, websites, facebook, linkedin, etc. I would also love any ideas you have about how to use the name of the company when I type it into copy. For example, should it be LiveWire, LIVEWIRE or Livewire? I am so looking forward to seeing what you come up with. This is first step...once I love the logo I will be looking for help with web design, business cards, social media posts, etc.!

I definitely think the color should be strong vs. subtle. No neutrals please!

I am mostly interested in a simple typeface treatment of the word LiveWire. I don't mind having another element that is geometric or organic, but I am not interested in a character or anything like that. I would like to see versions that show the word horizontally, and I would like to see versions with different capitalization, i.e. LIVEWIRE, LiveWire. I also think there is an opportunity to stack the two words - LIVE over WIRE for example, so that it could be an icon, but still have the name of the company in it. I would love to see a text treatment of the word spelled out - LIVEWIRE - and additionally a way to use the word stacked or something in more of an icon. That way I could sometimes use the text version, and sometimes use the icon version (i.e. in social media posts) but they would clearly go together and share the same brand aesthetic. I am also totally okay with using an existing font as the text treatment - simple is okay with me as long as it is a strong color. I am not hugely attached to the photo I am attaching - it is just an image of the kind of photo that might be on my website. I am not attached to the way I designed the LIVEWIRE that you see - but I do like the clean font and I like the orange color. I am not wanting to use the word "Communications" as part of the logo. This just gives you a sense of my design aesthetic but I am really open to a lot of different things. Words that come to mind for my business/logo include: energetic, professional, clean, bright, cheerful