Shamwaris means “my friends” in Shona, a native language of Southern Africa.
If at all possible, I would ideally (but cleverly &subtly) like to incorporate the ‘friends’ element into the icon via the use ofpeople. This, however, should not detract from the fact that this is also afood concept.
Typeface font style is called 'Umkhonto Extra Wide' and is in a bright red with a slight black shadow.
Tag line is "African Inspired ... Global Taste!”. Thisis written in the 'African' font style and is in black (option with and without tag lineplease).
Our all-day fast-casual style restaurant concept will appealto progressive, aspirational 18-35 year olds in larger metropolitan markets.The concept’s personality is unique & sophisticated, but also laid back& fun. Decor & artwork is traditional African. The menu is simple,fresh & healthy.
The following websites give you a broad idea of some logosthat I like in context to their product/business: