Logo for Aggressive Custom Offroad Vehicle Shop

Altered Ego Motorsports

Our company customizes vehicles for off-road use. Currently we specialize in building custom Suzuki Samuria's (http://www.zukination.com), but now we're expanding to customize any brand of vehicle and will provide many different offroad and performance auto accessories. Now that we're expanding we've changed our name to Altered Ego and need a new agressive facelift.

80% of our target audience 20 - 45 yrs old, with last 20% being 40 - 65+ yrs of age. A large percentage of target audience would be considered "red necks" or "performance freaks", with thought process being "louder, faster, bigger, better". This being said we do have many customers that may be muscle car or performance oriented but considered very professional.

WANTS:
-aggressive look and feel
-simple and professional
-innovative
-high-tech
-cutting edge
-symbol with text

want to be able to brand t-shirts, hats, etc with symbol

DON'T WANTS
-clip art
-cartoony
-too many colors
-no oversized logos. all must fit onto business cards & invoices but be clear and potent

KEYWORDS:
- off-road, 4x4, monster truck
- adventure, extreme sports
- heavy, steel, tough, strong
- edgy, radical
- powerful, warrior, performance
- 'in your face'
- custom vehicle
IDEAS
-offroad vehicle
-suspension parts (http:www.fabtechmotorsports.com)
-aggressive/racey font or lettering
-gears
- play on 'altered ego' (i.e. two-faced, split personality)

COLORS:
- red, black, charcoal, and silver

FILES:
.eps, .ai