Rare Carat's mission is to build the most trusted diamond and engagement ring marketplace to empower consumers with information and tools to make intelligent decisions. We don't sell anything ourselves. We're a search engine that helps anyone buy diamonds from any retailer intelligently.
Our users are typically guys in their 20s and early 30s, and a fair share of women the same age as well.
Diamonds are super complicated, the sellers are often shady, and the whole process is insanely stressful since the average buyer is spending $10,000! Our website Rare Carat makes it suck less. We don’t sell anything, just help search smartly (our mission). People work really hard for their money, and we want them to get the most for it.
What we're looking for in the logo:
Rare Carat brings simplicity to what is a very complicated purchase. The logo should reflect this and feel uncluttered, clear and intuitive.
We are disruptors in the diamond industry. It's exciting. We’re about to save consumers a ridiculous amount of money. Colors can be bright, cheerful and happy. It’s fun. Or they can be monochrome and simple and bold. Let the creative juices flow - we're not afraid to be a little different. We're a breath of fresh air, and we want the logo to convey this. You can also move away from the geometric diamond shape - we like feeling different and distinctive.
We don't want to feel "luxury" and instead should feel like smart tech and approachable and friendly.
The logo would be placed at the top of our webpage, and would also be adapted for a favicon. (We have no packaging) Ideally it would fit in one row, and can be adapted for variety of backgrounds (white, dark)