The business will rent car seats, strollers, jogging strollers (Ex. Chariot), hiking baby carriers / backpacks etc. This service will meet the needs of 4 main groups of renters:
1. travelers who want to avoid hauling their gear while visiting alaska on vacation
2. Travelers that need outdoorsy gear for their outdoor adventures in Alaska
3. rentals to locals for short term use (perhaps while hosting visitors from out of town with young children).
4. Transplants who have relocated to AK and need short term rentals for use while their personal belongings are in transit. (moving to Alaska from anywhere means household good will be in transit for a minimum of 2 weeks).
We expect to differentiate on outdoor baby gear (Chariot Strollers, hiking backbacks etc, so we would be open to including stylized equipment as a part of the logo would be okay too.
I would like to promote a friendly, trustworthy and Alaskan company so anything that can be done to pull in Alaska iconography (mountain ranges, AK animals - think mama bear / baby bear etc, outdoor activities) is good.
Rectangular / square designs are preferred over circular designs.
The company is AlaskaBabyRentals.com which is preferred that it be part of the logo.
Given the sheer cost of visit / living in Alaska, our target is above average with regards to affluence and more than likely an active / outdoorsy type of individual / family. Clearly, children are the focus of what we do, but we are not predictable baby iconography / style. However, safety is of paramount importance.
Our tagline is in development but for now: "Baby rental gear for the last frontier". Including this tagline in logo / mark development is optional.