An aspect that we'd like to communicate (if possible) is sentience... that fish are complex, thinking, and feeling animals.
Our current logo icon is attached. We really like how it communicates the diversity of fish species.
We’re open to all new ideas or one of the following concepts:
- Any new concept that conveys fish as thinking, feeling creatures.
- A few fish swimming together (or just a mother and child overlapping) may help convey an emotional bond between them.
- A modernized, simplified version of the current logo (maybe with ~15 fish instead of 80).
- Another concept, attached shows a fish and human sharing an eye and kind of being of one mind.
Direction: If the logo includes a single fish. Please make sure the fish is facing to the right... looking forward to convey hope and progress.
Font: Seeking a modern sans-serif font. Open to using different font weights or color tones to separate "FishFeel". In addition to a strong stand-alone icon, adding a very subtle flourish to the wordmark to make it look more aquatic is optional but nice... like a border radius appled to the bottom-right corner of a letter to make it look like a fish fin/tail, wave in the "e", dot above "i" as a bubble, etc... something VERY subtle to make the wordmark look like it is part of the design.
Symbols to AVOID: Hooks, human hands, light bulbs, whales, dolphins