An aspect that we'd like to communicate (if possible) is sentience... that fish are complex, thinking and feeling animals.
Our current logo icon is attached. We really like how it communicates the diversity of fish species. We’re open to new ideas or a modernized, simplified version of the current logo. Illustrating two or three fish swimming together may help convey an emotional bond between them.
Another concept, attached shows a fish and human sharing an eye and kind of being of one mind.
Font: Seeking a modern twitter-esq sans-serif font. Open to using different font weights or color tones to separate "FishFeel". Adding a very subtle flourish to the font like a unilateral border radius to bottom of a letter to look like the bottom of fish fin/tail is great.
Symbols to AVOID: Hooks, human hands, light bulbs, whales, dolphins