AUSARMA or AusArmA = Australasian ArmA (Australia and New Zealand mostly).
ArmA is a military simulation game for PC (http://www.arma2.com)
PC Gamers, 20-40, mature, serious, some current/ex serving gamers. Only focused on ArmA game series (ArmA, ArmA2 and soon ArmA3)
Australian and New Zealand symbolism could work (Kangaroo, Kiwi, flags, camo, Southern Cross, etc). Also want to encourage a 'community' feel (something like the Ubuntu logo with everyone holding hands). 3 A's could also represent our name.
Sample tag lines:
"Bridging the Australasian ArmA Community"
"Building a better ArmA community"
"Home of the Australian ArmA community"
Ideally the logo would combine audience (Aussies + Kiwi) and genre (military gaming). Any colour scheme that 'works' would be fine as we do not have a clearly recognizable theme.
This will be used on our website at http://www.ausarma.org