Our logo will be printed onto all our products, we have developed a range of unique beach accessories (eg: beach cart, canvas beach tent, double beach towel, insulated beach handbag - all practical items families use down the beach but with a stylish twist) so initially a lot of our sales will come from people seeing the products in use on the beach, hence our logo will become a main part of our advertising.
It therefore needs to be bold and highly visible even when printed over fabrics that may have a print design of their own. We imagine it filling the whole space allocated to it (ie: not much blank background area, there is an example in the images we have uploaded but forgive the style, as you can see we are not logo designers !!).
As our target market is mainly families 30+ we feel maybe a vintage style might work as a lot of them may remember the good old surfing days and that may appeal to them...but hey go for your life we are happy to be surprised.
We are selling within Australia so NO typical Australian icons like kangaroos, koalas or boomerangs Aussie's don't go a bundle on that.