Theatergoers who live in the Crescent Beach and White Rock area. Both male and female aged 30+. Generally educated who appreciate an outdoors lifestyle (cycling, walking, tennis, swimming) and have an appreciation for the arts. They will want to attend to support the local arts, and simply, it will be a nice thing to do on a Summer night.
http://www.bardonthebeach.org/ - Although much larger
Images that can be utilized (or not)
Beach - sunset, starfish, waves, trees with cool branches, ocean, stars, moon over water, crescent moon, free form swirls and curly waves
Seahorse, curtains, or a tent, palm trees, dolphins or anything tropical. We are not a tropical beach.
2, 3, or 4C version of the logo are fine. But will need a 1C version as well.