Logo Description for 99Designs
Our organization aims to help individuals suffering from Asthma chiefly through education of seven simple principles. We intend to launch a social media marketing campaign chiefly aimed at parents of children with asthma and at adults with asthma. This will be executed in large part through the development of an online community/network but will also include speaking engagements and other forms of outreach beyond the Internet.
Primary: Parents of children with asthma
Secondary: Adults with asthma
We’re in the process of building a grass-roots community to help sufferers of asthma. This community is envisioned to be a virtual sharing space that engenders lively, organic conversation driven by organic audience participation and moderated by the community leader, Dr. Steve Apaliski.
We prefer green as the primary color, however, we are open to options for accents.
Type can be title case, all uppercase, or all lowercase. We want the logo to be as inviting as possible, but we to retain a strong sense of credibility, authenticity and authoritativeness.
Our tag line for the book is: “An Expert’s Guide Using Seven Simple Principles.” However, it does not need to be integrated into the logo itself unless you see a strong role for some part of it.
If you do, use the line "Seven (or 7) Simple Principles"
Please avoid cliché symbols or stock art such as an asthma breather.
Logo designs should be submitted as single plates showing the logotype on both white and black background. An optional depiction of a single color variation of the logo (all black logo on white background and/or vice versa) is appreciated.
All logo art must be original -- no clip art or use of istockphoto materials of course.
Final deliverable should be in a vector format (Adobe Illustrator preferred).
We look forward to reviewing your wonderful creativity!