We are a consulting firm that offers digital strategy, product development (apps & eBooks), and distribution/publishing services to content producers & independent professionals from all walks of life (children's book authors to education specialists to hypnotherapists and beyond) in Central and Southern California.
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We are a fun & creative firm led by experienced executives from fortune 50 media (vs. young/hip millenials), and being business-to-business the logo has communicate a professional tone, but not be so serious so as to come across as unapproachable. Our target audience is entrepreneurial, independent and often have creative backgrounds so the look and feel should reflect traditional notions of efficiency and competence without compromising a sense of freedom, wonder, and creativity. Our business is new media/digital which is associated with youth (hence leaning on young vs. mature in design direction), which can hopefully be balanced by characteristics that will make us appealing to our target.
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