La Bicicletta Pro Shop has been servicing the Vancouver Road Bike community since 1984 and has seen numerous changes over the years, currently we are experiencing something of a renaissance with road cycling and want to embrace the current with a more refined classic feel than our current look. As we've been around for 28 years thus so far and want to usher in our 29th and 30th years in style and grace. This is where you designers come in. Please help us re-invigorate our identity with a new look.
Ideally, our new image will translate well to both branding and web applications. (print, jersey, webspace, social media) will encompass our sense of tradition and offer something recognizable to our customers as the last thing we want to do is alienate those who made us as successful as we are. Also, there is another business on the east coast of canada who shares our namesake despite being completely separate, and we wish to make a distinction between the two companies for the sake of both our businesses.
Our target audience is our existing clients as well as potential new clients, now as specialty shops go we are the leading retailer in our region for road bikes, we are the largest dealer of some of our core brands, not only locally but regionally. We also recognize that our demographic is not solely male anymore and perhaps a majority of our new customers are female and in no certain terms wish to pander or alienate either sex.
We are also located in Vancouver, part of the Pacific Northwest, which if you are not familiar, it rains often here. part of the Boreal Rainforest. Our geography also plays a large roll in our identity. we are surrounded by mountains to the north of us, and so climbing (in the cycling sense) plays a large role in our athletic psyche. these are two elements that not necessarily define us image wise, but they definitely play an emotional role in our day-to-day experience. capitalize or ignore this with due caution.
Some of our core bicycle brands are:
Some of our core accessory brands are:
Certain aspects of design that we do not wish to see: any kind of logo incorporating a bicycle or a cyclist of any kind.
it is derivative and lazy period. almost a guarantee for elimination. I cannot stress this enough. If you feel strongly that your usage is clever, then please by all means; but you have been warned. No sexless sprites of any kind. No reliance on colour fades. No lazy vectors. No lazy grunge. No hipster branding.