The Big Red Ride is a bicycle ride for the Muscular Dystrophy association in South Australia. The ride is being held to raise funds and awareness for people with a disability. At present there is no cure for Muscular Dystrophy which causes muscles to become weaker and waste away.
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Target audience: male/female 25-55 yrs
location: Adelaide South Australia.
interests: bike riding, community, fund raising.
The logo will also be used on a bike jersey.
We would like the logo to be of a muscle man like the picture above riding a bike or something similar.
As Muscular Dystrophy is a disorder that involve muscle weakness and loss of muscle tissue, which get worse over time we would like the logo to use the corporate colors that reflex using your muscles to ride and raise funds for Muscular Dystrophy because those that have the disorder can't ride a bike.
Our slogan is:
"Put your muscles behind Muscular Dystrophy for the Big Red Ride"
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